The British Beekeepers Association (BBKA), which represents over 30,000 members across England and Wales, has launched its 'Bee Smart, Choose Local' campaign to mark National Day.
The campaign focuses on the unique taste and regional differences of local honey, as well as the positive impact that buying from your local beekeeper can have on the environment, economy and wellbeing. It is intended to hit.
The UK imported an average of 50,917 tonnes of honey in 2023, according to the International Trade Center.
BBKA says some of this is “contaminated” by added sugar, ultrafiltration processes and the removal of pollen from the final product.
BBKA instead claims that “local honey means real honey.”
BBKA President Diane Drinkwater said: “As a beekeeper, I know how delicious the honey from my hives is.
“Other beekeepers' honeys vary so much that I'm always interested in trying them out.
“Local honey is plentiful, so why not try it from your local beekeeper?”
BBKA Honey Ambassador Lynn Ingram said: “National Honey Day is a fantastic opportunity to celebrate and enjoy the wonderful range of natural honey produced in the UK.
“Real honey is not uniformly sweet, but the taste changes depending on the flowers that bees visit, making it fun to eat.''
Posters for the “Bee Smart, Choose Local” campaign were created and distributed. This poster can be viewed at https://cdn.journolink.com/PressRelease/cd106300-8604-4ea7-b81a-7caae405dd5a.png.
