The unfiltered live features exclusive and all-area insights as fans immerse themselves in the world of Formula 1, sharing twists and turns of his incredible career, bringing fans to the heart of the pit lane, circuits and characters.
Following his sold-out 2024 tour success and his latest Sunday Times bestseller, filtered release, Guenther will visit St George's Hall on April 29th.
Tickets are available for sale here or directly from the venue.
Guenther Steiner is one of Formula 1's most attractive figures, known for his bold leadership, holds-free integrity and quick wit. As a former team principal of Haas F1, he was recognized worldwide as a breakout star to survive on the hit Netflix series drive.
With over a decade of experience, Steiner was at the heart of the sport's most dramatic moments. Coupled with his candid storytelling, his fearless approach to racing has made him a fan favorite and a key figure in motorsports.
Find out more about Guenther's rank rise, being a breakout star on the drive to survive, his thoughts on the future of Formula 1, and what fans can expect from his new tour Filftered Live.
How did you come to work in F1?
I grew up in the mountains in Melano, northern Italy. There was no motorsport there. But nonetheless, I have always loved racing cars. They were my passion as a child. Every year I always asked my dad to go to one race in the area about 40k from his home.
After completing national service and studying engineering, I saw work in an ad for the Belgian Rally Team Racing Magazine. I got the job and moved to Belgium, where I went all from there.
I had been meeting for about 15 years. For quite some time, one day I received a call from my childhood hero, Niki Lauda. His office called me and asked me to talk to him and he offered me a job with Jaguar.
I had no plans to move to F1, how do I say no?
About 18 months later, I went to DTM Racing, a German racing series, and returned to the Jaguar for 18 months purchased by Red Bull, to a state working on Red Bull's NASCAR.
I love living in America and came up with the idea of finding an investor for Formula One team and started my own team at HAAS. The project began around 2010, but did not exist until 2014/15.
What was it like being such an important character to survive on the drive? And what was the impact of the show?
The drive to Survive is great for F1. The growth of F1 in recent years would not have been possible without the show.
There was also the timing for Covid-19. Formula 1 was the first sport to drive back to the gig and survive, and it became a huge hit when people were watching what they could do on TV because they had nothing else to do.
It brought a large new audience to the sport. Young people in particular are aimed at all sports, and there is a growing interest among women. Formula 1 was a middle-aged white place for viewers. The show opens up sports to more people and now everyone is watching. There is no demographic control.
For me… I don't like to see myself or hear myself. It's frizzy!
When the show first came out, there were people talking about my role. I know how I am, but I didn't think they would show me how I was… I thought they would take out bad pieces.
So, to avoid any discussion about whether I'm good or bad, or what my perception is, I try not to see it. I think it avoids criticism, but I don't want to argue about how I'm going. And if I don't like what I'm seeing, I can do anything about it or I can't do better.
I'm not an actor so I don't need to see how I come across on camera to learn to improve. And I don't want to be camera-conscious. I've always used F1 cameras, but now I'm just doing another job. Why change how you respond to them?
How did you move from Formula 1 to tour? And what can people expect from unfiltered live shows?
I did some small events in Australia and it worked really well and we went on tour from there.
My career dates back nearly 40 years, so there are many stories that share many stories about how I am, how I entered motorsport, setting up the Haas F1 and looking forward to the present and the future.
I hope the show gives people a different perspective on how the world of motorsports and Formula 1 works and that is an interesting evening of learning about sports and me. But it's not a data presentation, it's really fun!
You say you're not an actor – so do you feel like you're on stage on tour?
There's no problem actually getting on stage. It's cool – I'm not nervous at all. I go out wanting to do a good job.
As long as I do a little, no one can say I didn't try. But I hate waiting in the meantime. When I'm there and ready, I want to work on it.
The biggest thing is to adapt to the hours you work in the evening and evening. I'm not used to it.
But when I see people enjoying a valuable show, I think I did something pretty cool to give people a fun, funny night.
How about working in F1? I have an image of travel, charm, and money…
It's interesting. Because when you're in the F1 bubble, you don't understand what it is.
At the end of the day, it's just a job, although it's a high interest. Highs are high and lows are low. In reality, they are much more volatile than soccer, and fewer people are involved at the highest level.
Yes, there are attractions, investments, etc, but it's easy to make a mistake in that environment. And you need to remember that working in the industry is a privilege. No one deserves anything in F1.
Everyone has to gain their presence. You have to be good, it's a difficult world to survive.
Where is the future of F1?
We have seen such great growth in Formula 1 in recent years, much of that is thanks to drive-to-survive. But there is always room for more growth, but it may not be the percentage we've seen in the last five years. It should stabilize first and then slow growth.
F1 is an incredible space for technological development. It will be at the forefront of technology with a bright mind combined with money. Everyone wants to win and compete. It is a great environment for technological innovation and advancement, and by racing every two weeks, it has to be pushed hard.
And while technology is important, there is human beings behind every technological advancement. In F1, everything is human. Humans push technology forward. Humans find money that drives technology. The driver is human.
There's talk about AI and how it affects F1. But even with advances in AI, it's always about humans. It always comes back to it. I don't think AI can take away the human element and should not be afraid of it. It makes work easier and allows humans to focus elsewhere. It has a place, but it will not take over – you still need the human mind and the actions of the human.
A good driver with a bad car cannot defeat a bad driver with a good car. Probably 80% of cars and 20% of drivers. If you have the best cars and the best drivers, they will come together because they want to be the best together.
For more information and to purchase tickets, please visit www.fane.co.uk.
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