Gothic Rock and Roll Boutique Opened at Goodramate

Nox of York will open on Goodramgate on Saturdays (February 15th) at 10am.

Founders Hannah Heretic, 28, and Oli Brown, 35, hope that the inside store of the former Viking-themed store, Knutti, will become a hub for York's Gothic community.

“We want to be an inclusive and safe space for people in our Gothic community,” Hanna said. “It has an atmosphere and energy.”

Nox of York Founders Oli Brown and Hannah Heretik (Image: Drew Paul Photo) She added that she wants it to be a space “no one is blackmailed.”

“It's exciting to open a store in the perfect city for us,” Oli said. “York has an incredible Gothic community.”

The couple lives in Lefford, Nottinghamshire, but before deciding to “pull the trigger” and open a store in the city, they said they “love York” and “visited a lot.” .

Carved candles for sale at York of York at Goodram Gate (Image: Dylan Connell)

They previously worked full-time in the music industry. Hannah held behind the scenes money and events, while Oli performed with rock band Oli Brown and Dead Collective.

But during the pandemic – when venues around the country were forced to close, jobs began to dry up.

So they began creating jewelry, creating branded black feather and Lunarcs designs, and selling items online.

“We're from the music industry and we didn't have much support during the pandemic, so we had to find something to do. We're very creative people anyway,” Hanna said. I did.

“It's amazing how not making money can encourage you to do what you do,” Oli added.

goodramgate yoke nox outside (image: supply)

They described the product as “rock and roll,” “unique elegant,” and “alternative jewelry for a replacement mind.” Unlike the kind that Keith Richards might see wearing.

Hannah and Oli sold jewelry at British and European festivals, including the Download Festival in Leicestershire.

They met other independent traders in doing so, some of whom have products sold at Goodramgate shops.

Perfumes for sale at Nox of York by Goodramate (Image: Dylan Connell) These items include cushions, tote bags, carved candles and perfumes.

“We've worked so hard to find people who make their own,” Oli said.

They also plan to use the second floor of the store as a “flavoring creative” space, allowing other businesses to trade on a pop-up basis.

The shop will be the first of the couple

The business attracting massive social media has begun to build excitement ahead of Saturday's opening.

“We went viral in Tiktok on Monday, so I think we'll have quite a lot of support on Saturday,” Hanna said.

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The shop will be the first of the couple, but they are determined to make it a success.

“We're pretty good at seeing where things can take us in line with the flow,” Hanna said.

For more information about Nox of York, follow our store on Instagram (@noxofyork).