The rebranding also extends to the associated family of companies and aims to create “further synergies” between the Society, a registered charity, and its brands, including the Great Yorkshire Show, which it organizes. It is said that
The association also owns the Harrogate Pavilion, Yorkshire Events Center, Harrogate Caravan Park and the Fodder shop and cafe.
All of this will fund the association's philanthropic work, including providing skills to farmers and training in mental health and safety.
The association also organizes “country days” for children. Free teacher training days. Scholarships and bursaries to support a career in agriculture.
As part of the rebranding, the Pavilions of Harrogate and Yorkshire Event Center have been combined into one brand: Great Yorkshire Event Center.
The two venues, renamed 'The Pavilions' and 'The Halls', are both based at the Great Yorkshire Showground, with 340 acres of parkland and parking for over 2,000 cars. We are prepared.
Fodder's new look and branding is expected to be unveiled in March following a period of renovation.
Plans for the refurbished shop include increasing stock from Yorkshire-based suppliers. There is also a tasting table where customers can try before they buy.
Alistair Nixon, chief executive of Yorkshire Agricultural Society, said: “We are extremely proud to be able to unveil a new brand that brings together our family of companies across the Showground.”
“We really want to promote Yorkshire Agricultural Society at the heart of our group of companies so that our customers and clients know that all profits go to supporting farmers and promoting the industry.”
For more information about the association, please visit https://yas.co.uk/.
