While many people face financial worries after Christmas, it's also a time when you might want to get a little exercise after all the festive feasting.
Brits can get a free pub breakfast for 'Twixmas' and all of January by simply stepping in during their winter walks and saying the code word on arrival.
How to Earn Free Breakfast at Chef Pub and Brewer Pub
To claim breakfast at home, simply show the staff at your local Chef and Brewer Collection Pub your step count, prove you're walking, and say the code word “AllTrails.”
Alternatively, guests can redeem by simply showing they have downloaded the AllTrails app on the outdoor platform.
It is available for free from the Apple and Google app stores. AllTrails has route maps, reviews and photos for 450,000+ trails around the world, including 32,000+ trails in the UK.
When is complimentary breakfast offered at Chef and Brewer Pub?
The breakfast offer will be available from Friday, December 27th and will be available to customers from 9am to 11:30am every Friday, Saturday and Sunday until the end of January.
Dry January: Why do people do it?
And 75% of our Chef and Brewer Collection pubs are within walking distance of beautiful spots, allowing you to enjoy everything from berry brioche to full breakfasts while being surrounded by the best of Britain's winter.
The breakfast offer comes as the pub brand has partnered with AllTrails to encourage Brits to reconnect with nature and enjoy the great outdoors with friends and family during the colder months.
Find your local Chef and Brewer Collection Pub here and check out local walking routes.
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“What better way to start or end a breezy winter stroll than with a delicious breakfast in front of the fireplace,” said Kate Dell, Senior Marketing Manager, Chef & Brewer Collection.
“That’s why we’ve decided to bring back our breakfast-at-home offer for our customers and team up with AllTrails once again to encourage the public to explore the natural wonders of the British countryside.
“With pubs all over the country, your local chef or brewer is closer than you think.
“Hit your local pub and refuel with a complimentary breakfast while enjoying the great outdoors. What more could you ask for?”