This year, the children's charity is encouraging entrepreneurs and small business owners to make a difference for children and young people by joining the NSPCC's Business Partner Initiative. Dozens of organizations have already signed up to the scheme, supporting charities through donations, one-off events or fundraising over a year or more. In 2024, 50 participants raised enough funds for 2,200 ChildLine counseling sessions. Participants' activities range from making a donation, completing a fundraiser or choosing the NSPCC as their charity of the year. Partners in Business provides support and fundraising inspiration. The charity also provides up-to-date information on local NSPCC campaigns and services, showing how your donations are making a difference. Research shows that supporting charities can benefit small businesses' reputations and brands, and increase customer trust. Feedback from businesses is overwhelmingly positive, with recent research showing that employees feel proud to work for businesses that have a charity partnership with the NSPCC, and are keen to become a partner. can boost employee morale. A marketing executive at a company in the Northeast said company events such as prize draws helped “strengthen bonds among employees and boost morale.”
Businesses will receive details about how their support is helping the charity's work in their local area. This could include information about the 'Speak Up and Stay Safe' workshops that the NSPCC visits primary schools to share with children. This workshop uses age-appropriate language to help 5th and 6th grade students identify trusted adults and speak up whenever they feel something is wrong. That's right.
Funds raised can also support local campaigns. The NSPCC works with local partners and authorities to design campaigns that address specific local issues. These include the Online Safety Campaign, which helps local families stay safer online, and the Look, Say, Sing campaign, which helps new parents build strong bonds with their babies and encourage brain development. Initial campaigns include “, Play'' and more. Another campaign is 'Listen up, Speak up', which helps people recognize potential signs of abuse and neglect and provides advice on how to support those in need.
Funds raised may also be donated to one of our helpline services, such as Childline for young people under 19, or the NSPCC Helpline, which supports adults with concerns about children and young people. Every £50 you donate helps support parents and families for two hours, £500 helps a Helpline specialist provide 22 hours of support to adults concerned about their child's health, and £4,800 helps support three Childline volunteers. can be recruited and trained.
* For more information about Partners in Business and how you can support the NSPCC, visit nspcc.org.uk/support-us/partner-with-us/partners-business
