The first marketing campaign of the year, involving the county's tourism organization Visit North Yorkshire, aims to boost the £4 billion visitor economy and support a further 38,500 jobs through it.
North Yorkshire has an enviable reputation as a filming location for Hollywood films, including the final Indiana Jones film starring Harrison Ford and the latest installment of Tom Cruise's Mission Impossible series.
The county's coastal towns, historic sites, and stately homes also serve as venues for film crews working on major television shows.
Recommended books:
Tourism businesses support launch of Visit North Yorkshire North Yorkshire Council reveals economic impact of tourism
Cllr Mark Crane, executive member of Open for Business and responsible for the visitor economy, said: “Tourism is one of the most important sectors of the North Yorkshire economy and we are working hard to ensure this sector is boosted.
“So many people are fascinated by locations that have been used in major television and film productions and want to see these locations firsthand.
“The opportunity to highlight our links with film and television is a great example of how we can expand our visitor market, thereby benefiting tourism and the wider local economy.”
The new campaign, called 'Starting North Yorkshire', will complement Visit England's own international marketing campaign 'Starting Great Britain'.
Locations featured in films and TV will be promoted across Visit North Yorkshire's social media channels, with an itinerary available to view on the tourism association's new website due to launch in the spring.
Data from Visit England shows that more than nine in 10 international visitors are interested in visiting British film and TV locations.
The research found that one in six UK holidaymakers travel outside of London because of a film or TV location, and 70% of visitors are inspired by a film or TV location in the country. It has also become clear that something has happened.
Caroline Cooper-Charles, Chief Executive of Screen Yorkshire, said: “Screen Yorkshire’s mission is to attract high quality film and television production to the region, showcasing Yorkshire’s diverse landscapes and historic places.
“The impact of these productions creates knock-on effects such as increased visitor numbers to filming locations, increased tourism receipts and job creation across hospitality, retail and the arts sectors.
“Screen tourism provides a unique opportunity to showcase Yorkshire to the world, while contributing directly to the region’s economy and cultural pride. This is a powerful example of how we can provide lasting value to our region.”
North Yorkshire is home to Heriot Country, which was linked to Alf Wight's novels and TV series All Creatures Great and Small, and the landscaped gardens of Fountains Abbey and Plumpton Rocks were used as filming locations for the Netflix fantasy drama series The Witcher. It was done.
The world-famous limestone pavements of the North Yorkshire Moors Railway and Malham Cove are the setting for the Harry Potter films, based on author JK Rowling's novels about young wizards.
The railroad was also used to film scenes from the films Indiana Jones and the Dead and Mission: Impossible: Dead Reckoning Part 1.
Robin Hood Bay, Scarborough, Staithes and Whitby were all used as filming locations for the Oscar-winning 2017 film Phantom Thread, starring Daniel Day-Lewis.
Castle Howard's mansion has featured in period dramas such as Brideshead Revisited and Bridgerton, and the village of Kettlewell in the Yorkshire Dales was the filming location for the 2003 film Calendar Girls, starring Julie Walters and Helen Mirren. It has become.
Bridgerton's popularity has sparked interest from younger generations, with Castle Howard seeing a 3,000 per cent increase in the number of 18 to 24-year-olds who clicked on the mansion's website after the first season of the period drama was screened. I've seen it increase over and over again. Netflix in 2020.
Abigail Olive, Castle Howard Attractions Director, said: “Castle Howard was one of Granada's original tourist destinations following the Granada TV series Brideshead Revisited, which put the iconic house and grounds firmly on the map in the 1980s.”
“It is no exaggeration to say that screen tourism remains extremely important to tourist attraction today.
“Since appearing as the Duke of Hastings’ home in the hit series Bridgerton, we have seen an increase in guest visits as a direct result, with special Bridgerton Days, costume displays, concerts and more to attract even more fans of the TV series. I've been programming a tour.
Visit North Yorkshire officially launched in October, with work underway to drive a 10-year vision to boost tourism through a first-of-its-kind county-wide strategy.
One of the central themes of the proposed destination management plan is aimed at increasing the value of the visitor economy rather than the actual number of visitors.
The aim is to increase the value of the tourist economy by a fifth of the rate of inflation over the next 10 years, and to increase the share of overnight travelers from 20 per cent to 23 per cent over the same period.
Specific trends identified as opportunities for market growth include eco-friendly travel, off-the-grid stays away from the pressures of modern life, and attracting business travelers to spend their leisure time in the county. can be mentioned.
The Destination Management Plan aims to take advantage of the diversity of what the county has to offer, including its famous countryside, stately homes and gardens, history and heritage.
Other promotional campaigns planned for 2025 include a campaign to increase awareness of the Visit North Yorkshire brand to coincide with the launch of the new website.
